Styled for maximum hygge
Hygge (pronounced hoo-guh) roughly translates to cosiness and is a big part of the new Scandinavian style. For a region that endures long dark winter months each year, having a warm, cosy space is key. Things like textured cushions and pillows, warm wooden tones, and bright colours are all common ways to add hygge to a space.
TIP: Soft furnishings like pillows and throws and an ideal way to add cosiness and ‘try out’ some colours in a neutral space.
Retro meets modern meets cosy
Often associated with the mid-century modern style of wooden furniture with curved lines and natural tones, the new Scandi is bringing back even more retro elements. Geometric patterns inspired by the 60s and 70s, combined with texture and a more interesting colour palette are the perfect combination of retro, modern and cosy.
TIP: If your adding bold colours to your mostly beige Scandi palette, choose primary colours like red and blue for a traditional look or for a retro look, add in brown, orange and yellow.
Simple, functional, interesting
While the new Scandi is leaning more into the maximalism of the 2020s, there will always be a key element of simplicity at the heart of Scandinavian style. Soft neutrals and natural wooden elements with functional (or even multifunctional) furniture and a simplified approach to bric-a-brac and décor make for the perfect back drop for your bold art prints or brightly coloured pillows.
TIP: Start with a practical, functional room that meets your needs and then look for opportunities to add personality through furnishings and décor.
Alpine Turbulent Sleet by James Dunlop
Dunlop Essentials Zanella Marina by James Dunlop
Fusion Linen Awash
Inspired by the neurotransmitter responsible for our feelings of happiness, dopamine décor is all about bringing pure happiness into your home. If that sounds a bit vague, you're not wrong - this trend has a heavily personal tone and what makes one person happy might not do it for another. But there are some underlying themes that can get you started if you're considering leaning into dopamine décor in your home.
Another bold trend that stands in direct opposite to the beige focus of the 2010s, colour drenching is the process of literally drenching a room in a single colour. As with all trends, there are more subtle ways to start incorporating colour drenching into your home, but its hallmark is choosing a single, central colour for a room and sticking to it.